Thursday, October 07, 2004
Mountain Dew
I think the marketing scheme for the soft drink Mountain Dew is a little weird. For quite a long time, they’ve been positioning it as a drink with attitude. It’s wild, it’s extreme, it’s the stuff drunk by skydivers and skateboarders and windsurfers and dirt bikers. It’s really out there and it’s got so much energy you can’t hold it down! “Do the Dew, Dude!”
But if that’s the marketing scheme, why don’t they change the brand name of the product? Can you think of anything more peaceful, calm, still, beautiful, or tranquil than mountain dew?
But if that’s the marketing scheme, why don’t they change the brand name of the product? Can you think of anything more peaceful, calm, still, beautiful, or tranquil than mountain dew?
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